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Buku dan Anak Usia 1 Tahun: Tentang Kata, Waktu, dan Kehadiran

Di usia 1 tahun, anak belum mengenal huruf, belum memahami cerita, bahkan belum bisa duduk lama mendengarkan. Namun justru di usia inilah, buku memiliki makna yang sangat sederhana dan penting, yaitu kehadiran.   Buku bukan tentang membaca. Buku adalah tentang duduk bersama, membuka halaman perlahan, dan membiarkan kata-kata hadir lebih dulu di udara.   Kata yang Didengar, Bukan Dibaca   Anak usia 1 tahun mengenal dunia lewat suara. Ia menyerap nada, irama, dan pengulangan. Saat sebuah buku dibacakan, yang bekerja bukan hanya telinganya, tetapi juga rasa amannya.   Buku dengan kalimat pendek, pengulangan kata, atau bahkan hanya satu kata per halaman sering kali lebih bermakna dibanding cerita panjang. Di usia ini, irama suara orang tua jauh lebih penting daripada alur cerita.   Beberapa orang tua memilih buku papan (board book) dengan kata-kata sederhana karena lebih tahan dibuka, ditutup, dan dipegang berulang kali oleh tangan kecil. ...
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Trademark: No longer in use? Sell it!

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As we all probably know, a trademark or brand is an asset and a business identity worth protecting. A trademark owner has an exclusive right to use, exploit and monetize the trademark. Other parties cannot use the trademark without a written consent from the owner. 

Getting a trademark registered is not easy. At least it takes a certain procedure and cost before a trademark is accepted to register. In some countries, it may take more than one year for a trademark application to mature into a registration. It is only after a long examination the trademark examiners will decide to accept or refuse the trademark application. 

If you happen to have a registered trademark that is no longer in use, you may consider selling it. How is it possible? It is a 100% possible. Registered trademarks can be assigned from one proprietor to another by selling, inheritance, grant or any other legal assignments. 

A few things we should note before considering selling a registered trademark. Make sure that the registered trademark is still alive. Renew the trademark registration before it is expired to keep it in force. The trademark registration can be sold directly to any interested parties, or we may use the service of the third party to sell it. Some legal or IP firms provide trademark trading as one of their services. Even national intellectual property offices also may have a platform for this purpose. For example, Indonesian IP office has IP marketplace to facilitate intellectual property owners to promote, sell or license their patents, trademarks, copyrights or industrial designs to the investors or other parties. 

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