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Pluviophile, Hujan dan Petrichor

Kata pluviophile (kata benda, plu.vio.phile) tidak ditemukan dalam kamus Bahasa Inggris online Oxford dan Merriam Webster. Kata tersebut dan juga varian tulisannya,  pluviofil tidak ada dalam Kamus Besar Bahasa Indonesia.  Dictionary.com memberikan makna pluviophile sebagai  a person who enjoys rain and rainy days, and who is fascinated by the sights, sounds, etc., of rain. Seorang pluviophile akan memuja hujan, menantikan datangnya hujan. Pluviophile mencintai segala sesuatu tentang hujan (tentu saja di luar banjir), aroma, suara dan vibes yang dihasilkan oleh hujan. Mereka merasakan kenyamanan dan kedamaian luar biasa ketika hujan turun. Bagi pluviophile , gemercik air hujan laksana nyanyian yang meninabobokan, membawa mereka ke dunia lain yang hanya bisa dirasakan lewat kalbu. Seorang pluviophile tidak akan ragu berjalan di tengah hujan, menikmati setiap tetes air hujan yang jatuh ke badannya.  Dan setelah hujan berhenti, hanya menyisakan basah di tanah, pluviophile akan meng
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Trademark: No longer in use? Sell it!

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As we all probably know, a trademark or brand is an asset and a business identity worth protecting. A trademark owner has an exclusive right to use, exploit and monetize the trademark. Other parties cannot use the trademark without a written consent from the owner. 

Getting a trademark registered is not easy. At least it takes a certain procedure and cost before a trademark is accepted to register. In some countries, it may take more than one year for a trademark application to mature into a registration. It is only after a long examination the trademark examiners will decide to accept or refuse the trademark application. 

If you happen to have a registered trademark that is no longer in use, you may consider selling it. How is it possible? It is a 100% possible. Registered trademarks can be assigned from one proprietor to another by selling, inheritance, grant or any other legal assignments. 

A few things we should note before considering selling a registered trademark. Make sure that the registered trademark is still alive. Renew the trademark registration before it is expired to keep it in force. The trademark registration can be sold directly to any interested parties, or we may use the service of the third party to sell it. Some legal or IP firms provide trademark trading as one of their services. Even national intellectual property offices also may have a platform for this purpose. For example, Indonesian IP office has IP marketplace to facilitate intellectual property owners to promote, sell or license their patents, trademarks, copyrights or industrial designs to the investors or other parties. 

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